MatchBox is primarily designed to take the worry out of live events, which fall into three main categories: sports, news and entertainment.
MatchBox is particularly important given the inherent immediacy of Sport, long the main driver for innovation and the largest of the primary markets for such technology. That said, News follows close behind, and is an area where MatchBox Glass, the highly portable version of MatchBox Generator, is finding favour with early adopters in the newsgathering community worldwide.
Finally, Live Event usage of MatchBox is best evidenced by its highly successful deployment for the 2019 MTV Europe Video Awards where it was used to sync a live broadcast for a global broadcast audience.