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Transforming Live Productions

Hitomi Broadcast Showcases Cloud Solution and Commitment to SMPTE ST 2110 at the Media Production & Technology Show 

The Media Production & Technology Show held at Olympia London on May 10th and 11th proved to be an exciting platform for Hitomi Broadcast to showcase our latest developments. As industry professionals and enthusiasts flocked to the event, we were able to offer a live demonstration of our groundbreaking cloud solution for lip-sync measurement and to discuss our latest developments and commitment to SMPTE ST 2110 standards.  

Lip-Sync Measurement in the Cloud 

One of the standout features at Hitomi's booth was the live demonstration of our file-based version of MatchBox, widely recognized as the industry standard in lip-sync measurements. Attendees were captivated as they witnessed the simplicity and precision of the MatchBox system. 

The cloud-based solution showcased the seamless integration of MatchBox with cloud architectures. With this innovative approach, broadcasters can efficiently align camera feeds, making it ideal for managing lip-sync in critical situations such as remote productions at major sports events. The cloud solution demonstrates how Hitomi is staying at the forefront of industry advancements, leveraging technology to provide cutting-edge solutions that address the evolving needs of live productions. 

Commitment to SMPTE ST 2110 

As the broadcast industry embraces IP-based workflows, adherence to standards becomes crucial. Hitomi Broadcast showcased our commitment to SMPTE ST 2110, a suite of standards that defines the carriage, synchronisation, and timing of professional media over IP networks. 

By adhering to SMPTE ST 2110, Hitomi ensures seamless interoperability between its solutions and other industry-standard equipment. This commitment reflects Hitomi's dedication to providing broadcasters with reliable and future-proof tools that integrate seamlessly into modern IP-based infrastructures. It reinforces our position as a trusted partner for broadcasters seeking advanced solutions that meet industry standards and enable streamlined operations. 


As the industry evolves and technology continues to advance, Hitomi Broadcast remains at the forefront, delivering innovative solutions that simplify workflows, enhance synchronisation, and empower broadcasters to create flawless and immersive content experiences. 

If you're interested in learning more about Hitomi Broadcast's solutions, be sure to get in touch with us to schedule a meeting to discuss your requirements.  

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